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Samsung and Boots to share their insight at Influential Brands event

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By The Drum Team | Editorial

April 22, 2013 | 1 min read

Leading figures in customer insights from Samsung and Boots have been announced among the speakers for Ipsos MORI's forthcoming influential brands event.

Richard Bates, European consumer and market insight director at Samsung and Martin Squires, head of customer insight and value at Boots, will discuss what they believe makes their brands influential to British consumers as Ipsos highlights the most influential global brands from the last year in the UK.

Ipsos has drawn conclusions having conducted research involving thousands of individuals and aims to bring clarity to the marketplace by ranking the brands by influence.

The rankings will also include the five core pillars that have found to drive consumer influence, working across eight international markets.

Influential Brands will take place at The Soho Hotel in London on the morning of 15 May. Further details can be found at the event website.

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