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Nissan unveils 360˚advertising wrap at Oxford Circus station to promote Nissan Juke and 'NissanConnect'

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By Gillian West, Social media manager

April 22, 2013 | 2 min read

To promote the Nissan Juke and its ‘NissanConnect’ technology TBWA London and Manning Gottlieb OMD have revealed a 360˚advertising wrap of London Underground station Oxford Circus.

The 360˚ wrap - which includes walls, floor and ceiling- launches today (Monday 22 April) and aims to highlight the NissanConnect technology that allows users to plot a journey on any device and send it to the Nissan Juke remotely.

The creative features the strap-line ‘Turn every drive into a ride with Google Send-to-Car technology’ and give tube passengers the impression that they’re standing on the roof of a building in the middle of a cityscape at night, as the Nissan Juke glides above them. The full wrap aims to capitalise on the 2.7 million people who use the station over the fortnight the 360˚ experience is displayed (from today until Sunday 5 May).

“This campaign will create a moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It pays homage to a commitment at Nissan that we reflect products, such as NissanConnect, through innovative and engaging marketing. The campaign’s bold attitude also perfectly reflects the Juke’s exciting personality,” commented Guillaume Masurel, marketing director at NMGB.

The outdoor activity forms part of a multi-channel initiative which includes TV advertising, interactive video on demand and a bespoke interactive mobile format.

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