Miele appoints Kindred for PR push


By John Glenday, Reporter

April 22, 2013 | 1 min read

German appliance manufacturer Miele has appointed Kindred to support its B2B PR activities in the UK as part of efforts to drive growth.

Miele is actively promoting Miele Professional, its medical and laundry products offering, in a two year digital, social and online campaign whilst simultaneously handling traditional trade and corporate media engagement.

Les Marshall, UK sales and marketing director, Miele Professional said: “In such an innovative market, we wanted an agency which could help us tell our story, demonstrate our leadership and communicate our offer to our business customers. Kindred's inventive approach - while ensuring robust and effective trade communications - will also allow us to deliver our brand messages far more creatively."

Ruth Kieran, deputy managing director at Kindred, added: “We're extremely excited about the prospect of working in partnership with Miele. The company has an enviable reputation for innovation and quality - our role will be to ensure that its trade and corporate media engagement obtains the profile it deserves, while actively engaging with its customers and dealer network in new ways to truly bring the brand to life.”


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