Johnston Press regional titles relaunch set to begin with Edinburgh Evening News and Falkirk Herald
Johnston Press will begin a first wave of title relaunches this week for Scottish titles the Edinburgh Evening News, Fife Free Press, Falkirk Herald and the Cumbernauld News.
Relaunch: New-look regional titles go on sale this week
The relaunches will be supported by a merchandising campaign as well as free copy sampling and "meet the editor" opportunities planned. In-paper promotions will include reader offers and prizes.
The Falkirk Herald was named Scotland's best weekly newspaper at the Scottish Press Awards last week while the Edinburgh Evening News picked up three awards including Journalist of the Year for Gina Davidson and Scoop of the Year and Team of the Year for breaking the Mortonhall baby ashes scandal.
The title relaunches will continue in the coming months, with the Stornoway Gazette and Lanark and Carluke Gazette set to switch from broadsheet to tabloid format.
Johnston Press has undergone restructuring procedures in recent years resulting in a number of job cuts and changes as the company tries to cut costs and embrace digital services. It was reported recently that up to 30 jobs could be cut at The Scotsman and Scotland on Sunday, while its print contract with News International was terminated last month.