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Edge Agency designs digital magazine for Accor hotels group

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By Steven Raeburn, N/A

April 22, 2013 | 2 min read

Sydney based agency Edge has launched an online magazine for Australia’s largest hotel group, Accor.

La Vie, available to 130,000 customers online

The digital publication, La Vie is available to the group’s 130,000 Advantage Plus members, and will feature content on destinations, experiences, cuisine, design and updates from the 250 hotels in the Accor group.

“Accor leveraged research insights to find out what people love about travelling and the Accor Advantage Plus program,“ said Edge Commercial Director Fergus Stoddart.

“These insights informed our editorial strategy ensuring La Vie is extremely relevant to the audience.

“As an online magazine, La Vie is an effective way for Accor to provide real value back to its members while also creating engagement and customer loyalty. By showcasing its properties, Accor’s aim is to stimulate members to take advantage of their benefits and make bookings,” he said.

Mira Mikosic, Loyalty Marketing Manager said, “The world of travel changes so rapidly, as does Accor’s hotel network and product, so we have worked with Edge to provide a dynamic and entertaining online magazine to keep our members abreast of all the changes. We have a large membership base and La Vie will help us to engage with our members in a relevant and meaningful way.”

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