Eardrum hope Mamas Go Ga Ga for Digital Radio
Radio specialist agency Eardrum has produced four new radio ads promoting digital radio as the ideal Mother’s Day gift for Commercial Radio Australia.
The campaign is aimed at the metropolitan markets
The campaign will run across 42 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth for three weeks.
“Digital radio sales in the Mother’s Day quarter have nearly doubled since the first Mother’s Day campaign was launched in 2010 and we hope  the upward trend will continue,” said Commercial Radio Australia chief executive officer, Joan Warner.
Online banner ads supporting the radio campaign will run on all metropolitan commercial station websites and on digitalradioplus.com.au.
Digital radio sales are currently increasing at 13.57% year on year.