The Drum Awards Festival - Official Deadline

-d -h -min -sec

Eardrum hope Mamas Go Ga Ga for Digital Radio


By Steven Raeburn, N/A

April 22, 2013 | 2 min read

Radio specialist agency Eardrum has produced four new radio ads promoting digital radio as the ideal Mother’s Day gift for Commercial Radio Australia.

The campaign is aimed at the metropolitan markets

The campaign will run across 42 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth for three weeks.

“Digital radio sales in the Mother’s Day quarter have nearly doubled since the first Mother’s Day campaign was launched in 2010 and we hope [] the upward trend will continue,” said Commercial Radio Australia chief executive officer, Joan Warner.

Online banner ads supporting the radio campaign will run on all metropolitan commercial station websites and on

Digital radio sales are currently increasing at 13.57% year on year.


Industry insights

View all
Add your own content +