Channel Ten appointment reunites Y&R alumni
Matt McGrath has joined former colleagues Hamish McLennan and Russell Howcroft at Channel Ten.
The trio all formerly worked at Y&R Brands. He will work at Ten as chief brand officer.
TEN’s chief executive, McLennan, was formerly worldwide CEO of Y&R. Former Y&R executive Howcroft is general manager of Ten Melbourne.
“I have known Matt for many years and he is without doubt one of the best creative and strategic minds in the Australian media and marketing sector,” McLennan said.
“I am delighted he has agreed to join Network Ten to work on our external and internal marketing, including our messaging around our core programs.”