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By Ishbel Macleod, PR and social media consultant

April 22, 2013 | 1 min read

The British Heart Foundation has unveiled its latest ad with Grey London, which features the moment Fabrice Muamba collapsed on a football pitch.

The ad, which looks to persuade the public to fight back against heart disease, is entitled Fight For Every Heartbeat and asks the public to donate £3 to fund its research.

Nick Radmore, head of social marketing and brand at the BHF, said: “Coronary heart disease (CHD) is still the UK’s single biggest killer– we need the nation to unite behind our quest to fund research and eradicate this deadly disease wherever it hides. Our new campaign features real heart patients who suffer with heart conditions and truly demonstrates how heart disease touches us all. It shatters the lives of too many children, parents and grandparents but with the support of the public we can truly fight for every heartbeat.”

Each scene in the advert features somebody who has been affected by heart disease.

British Heart Foundation Fabrice Muamba BHF

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