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BrandAlley

BrandAlley unveils first major ad campaign since buy-out

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By Ishbel Macleod, PR and social media consultant

April 22, 2013 | 1 min read

Online retailer BrandAlley has unveiled ‘Alice All Grown Up’, its first major ad campaign since its buy-out in January of this year.

The new advertising campaign, which launches in print and online this month, takes the theme of a grown up Alice In Wonderland

BrandAlley marketing and PR director, Melissa Littler, said: “This is a very exciting time for our business. After our recent MBO, this is our first chance to position ourselves for future growth and as an on-going partner for the brands we represent.

Our members love to bring their aspirations to life through their wardrobe, home and garden, creating their own bespoke designer worlds. This inspirational new campaign really brings to life the luxury offer our savvy members can afford by shopping with BrandAlley.”

The campaign comes as BrandAlley reaches three million members.

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