The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 22, 2013 | 1 min read

How utterly delightful - and what an unexpected deviation from the normal range of sports equipment ads that urge you to go for the burn in your wallet. Genteel and elegant, this points out the uses we put our redundant old bicycles to - and explains mildly what we could have in their place instead.

Agency: Antidote

Creative Director: Tim Ashton

Creative: Toby Derham / Egle de Villuyte

Production Co: Upstart Films

Director: Silsoe Mouse

Producer: Anita Mahal

Post Production: The Mill

Audio: Pure Soho

Composer: Pascal Bideau