Evian’s dancing babies are back! Evian unveils new spot created by BETC Paris
The nation’s favourite dancing babies are back in a new ad for Evian, created by BETC Paris.
The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April.
Additionally, a global brand campaign will see outdoor ads featuring portraits of adults and their baby versions facing each other, which will displayed in train stations and Metro platforms.
From mid-May, fans will also be able to download an app created by the agency in collaboration with production company B-Reel. It uses facial recognition technology to transform uploaded pictures of adults into "baby versions."
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Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babinet.Find out more