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By The Drum Team, Editorial

April 20, 2013 | 1 min read

An ordinary bloke makes his weary, bleary way home from work to be met by FI mechanics who rush out to tinker with his unremarkable car the moment he parks up. This sweet and lovely ad is promoting the chance to obtain VIP tickets to mingle with various F1 stars, and a very winning formula it is too.

Agency: Abbott Mead Vickers BBDO

Creative Director: John LaMacchia / Simon Foster / Tim Vance / Paul Knott

TV Producer: Rebecca Holt

Production Co: Blink

Director: Speck/Gordon

Producer: Ewen Brown

Photography: Alex Barber

Production Manager: Ellie Britton

Post Production: Absolute Post

Editing House: Stitch

Editor: Andy McGraw

Audio: Factory

Music Production: A&G Sync

Content created with:

AMV BBDO

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