Lord Rothermere considers charging for ‘premium’ MailOnline content
Lord Rothermere, publisher of the Daily Mail, has spoken publicly of the possibility of introducing charges for access to ‘premium’ MailOnline content, but has categorically ruled out introducing a full paywall.
Speaking at Newsworks' Shift 2013 conference, the proprietor intimated that the Daily Mail & General Trust 'may' begin charging for Daily Mail Plus content, addong: “The birth of the Internet...[and] the growth of tablet and mobiles represents a sea-change for our business.
"But the core belief is that we should not stop people viewing Mail content."
The signal of intent follows a remarkable period of growth at MailOnline, which received 110,650,766 monthly unique browsers in February, generating a total of 2.41bn page views across its family of websites and apps.
This month The Daily Telegraph introduced a paywall for its website whilst The Sun has also made noises about charging for content at some point this year.