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Lord Rothermere considers charging for ‘premium’ MailOnline content


By John Glenday, Reporter

April 19, 2013 | 1 min read

Lord Rothermere, publisher of the Daily Mail, has spoken publicly of the possibility of introducing charges for access to ‘premium’ MailOnline content, but has categorically ruled out introducing a full paywall.

Speaking at Newsworks' Shift 2013 conference, the proprietor intimated that the Daily Mail & General Trust 'may' begin charging for Daily Mail Plus content, addong: “The birth of the Internet...[and] the growth of tablet and mobiles represents a sea-change for our business.

"But the core belief is that we should not stop people viewing Mail content."

The signal of intent follows a remarkable period of growth at MailOnline, which received 110,650,766 monthly unique browsers in February, generating a total of 2.41bn page views across its family of websites and apps.

This month The Daily Telegraph introduced a paywall for its website whilst The Sun has also made noises about charging for content at some point this year.

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