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Edge wins Property Council of Australia publishing contract after “rigorous search”


By Steven Raeburn, N/A

April 18, 2013 | 2 min read

Sydney based content agency Edge has won the relaunch publishing commission for the Property Australia magazine from the Property Council of Australia. The contract includes a brief to redevelop its weekly news email and to create content for its companion website, which services the property industry valued at $600 billion per annum.Edge currently publish a broad portfolio of specialist publications for BMW, Cunard, Volkswagen and Foxtel, and recently won publishing accounts for Accor and the Institute of Public Accountants.Edge Commercial Director, Fergus Stoddart said he was delighted to be working with the Property Council"We look forward to relaunching and reinvigorating its mastheads to accelerate its digital content migration strategy and unlock its commercial advertising and sponsorship potential,” he said.Ken Morrison, Property Council’s Commercial Director said Edge’s appointment followed a rigorous search for a publishing partner, and was pleased to have teamed up with Edge. “They bring great experience and digital know how, and will help us realise our communications ambitions,” he said.The new magazine launches this week.

Property Australia magazine


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