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By The Drum Team | Staff Writer

April 19, 2013 | 1 min read

Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that it manages to communicate its message.

Agency: Innocean

Creative Director(s): Jamie Colonna

Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface

Director: Paul Gay

Producer: Tim Nunn

Dir of Photography: Maje Zamojda

Post-Prod House: Framestore

Editor: Adam Spivey

Audio House: Factory

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