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By Ishbel Macleod, PR and social media consultant

April 18, 2013 | 1 min read

Virgin Media has unveiled a campaign with LOVE, with the aim of promoting awareness of the communications and entertainment brand in Greater Manchester.

LOVE created a living room set in Piccadilly Gardens last week and saw the addition of what Virgin Media described as “personalities that have helped make Manchester the home of great telly…but not quite as you know them.”

Fans were able to have their photos taken with the ‘celebs’, who LOVE had cast.

The one-day stunt is now being supported by social media activity including a Facebook competition to identify the Manchester sofa stars with a chance to win the contents of the living room plus Virgin Media’s TV service with TiVo for a whole year.

Virgin Media

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