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Scottish Widows

SWIP unveils new website with Realise


By Ishbel Macleod, PR and social media consultant

April 18, 2013 | 2 min read

SWIP has unveiled an updated digital presence with Realise with the aim of creating an improved user experience.

The asset management company appointed Realise to build the site using Ektron 8.6 as the CMS.

Gareth Edwards, head of digital, media and production for SWIP, said: “When we kicked off this project we had a clear set of goals in mind, to improve the online experience for our customers and to deliver a flexible, adaptable web platform. We’ve delivered both of these goals and more. It was a real team effort, Realise and the SWIP team worked tirelessly to get this across the line, and we are all delighted with the end result.”

Fiona Proudler, managing director of Realise, added: “This has been an exemplary project and a joy to deliver from start to finish; a client who understood and demanded that the needs of the user and business were considered and met throughout the project, the application of a CMS that supports both the site’s authors and its visitors and a team of researchers, UX designers, designers, developers and project managers working closely with the client at every step.”

The site was planned, designed and delivered in-house by Realise.

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