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By Ishbel Macleod, PR and social media consultant

April 18, 2013 | 1 min read

Paddy Power has unveiled its latest campaign, showing Sunderland AFC manager Paolo DiCanio making a deal with North Korean leader Kim Jong Un for the club.

Entitled ‘Chairman Kim’, the video sees the dictator go through his tactics for Sunderland’s Premier League survival and some requests and demands for the rest of the rest of the teams in the league.

A Paddy Power spokesman said: “When our North Korean specials went down a storm in March we thought we’d try and get hold of the man himself to get his opinion on the real battle for survival – the Premiership relegation scrap. His takeover announcement was a bit of shocker but we should have guessed something was up when Paulo got appointed.”

The video message is in response to the fans attention drifting away from the top of the table.

Paddy Power Sunderland FC

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