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First Direct

28 million hours a day are spent on Twitter in UK

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By Ishbel Macleod, PR and social media consultant

April 18, 2013 | 1 min read

Brits clock up 28 million hours on Twitter a day, while 24 million hours are spent on Facebook, research from first direct has found.

The research, carried out by OnePoll, found that 13 per cent of the 1,500 adults surveyed spend over two hours a day on Facebook, while 14 per cent say they spend over two hours a day on Twitter.

Rebecca Dye, social media manager at first direct, said: "The survey shows just how central Facebook and Twitter are to people's lives at the moment, often at the expense of other communications and regardless of how often they're actually posting updates or tweeting.

"It's important we engage with our customers in ways that best suit their lives, so the more people are using social media channels to have conversations, or just to 'listen in', the more we need to develop our presence in social media.”

The majority (59 per cent) voted Facebook as their first choice of social media network, with only nine per cent choosing Twitter and seven per cent voting for LinkedIn.

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