Lewisham and Southwark Colleges unveils new identity with Elmwood

By Ishbel Macleod | PR and social media consultant

Elmwood

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April 17, 2013 | 1 min read

Lewisham and Southwark Colleges has unveiled its new identity, LeSoCo, with Elmwood, following the merging of the two.

Elmwood were brought in to create a new name and visual identity for the college’s now four campuses - Deptford Bridge, Lewisham Way, Waterloo and Bermondsey - with the aim of inspiring and igniting the interest of students and employers alike.

Simone Davies, LeSoCo’s director of marketing and communications, said: “The new branding reflects our aspirations for the future, it has signalled the beginning of the new: joining two organisations, post-merger, into one to create something new and exciting.”



Elmwood said that the bold red in the logo was inspired by iconic symbols of London, such as post boxes and tube signs.

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Elmwood is the world’s most effective brand design consultancy. A bold statement, but true. We’ve won more Design Effectiveness Awards than anyone else in the history of the scheme, recognition of our work’s commercial success.Elmwood began as a small, local agency in 1977, and whilst we now have studios in Leeds, London, New York, Singapore, Hong Kong and Melbourne, we’re still very much independent.

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