Mobile M-commerce Performance Marketing

Infographic: Affiliate Window highlights continued growth of m-commerce


By Katie McQuater, Magazine Editor

April 17, 2013 | 2 min read

Mobile commerce continues to grow, as Affiliate Window has highlighted in its latest mobile infographic.

Performance network Affiliate Window has published an infographic highlighting the continued growth of mobile and m-commerce.The graphic highlights the growth of the network's traffic and sales via mobile devices over the last two years. The share of network traffic via mobile devices has risen from two per cent to 21 per cent, while network sales via mobile devices has risen from two per cent to 14 per cent.The statistics highlight continued growth of m-commerce; the network tracked over 2.4m transactions from mobile devices in 2012 – an increase of 210 per cent from 2011, and 2013 so far has seen almost half the volume of 2012's sales via mobile.However, despite increased mobile optimisation from advertisers, the infographic also illustrates the lag of conversion rates through mobile devices in comparison to desktops and tablets.
Mobile M-commerce Performance Marketing

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