"Haunting" campaign raising awareness of child homelessness created by The Partners
A "haunting" guerrilla campaign was created by brand consultancy The Partners for the International Day for Street Children on Friday to raise awareness of child homelessness.
Problem: The campaign raised awareness of child homelessness
The Home Street Home campaign took the form of giant child's room signs in high footfall areas like Old Street Tube, designed to encourage the signing of a petition for the UN to recognise the problem by devoting a day to it.
The project was part of the agency's ongoing work with Aviva's Street to School initiative and The Partners was approached by the Consortium for Street Children to take on the campaign.
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