Google is to close its Affiliate Network to focus on other cost-per-action (CPA) marketing products.
The internet giant has revealed it will retire Google Affiliate Network (GAN), which it acquired in 2008, over the coming months.
Instead it will focus on driving other CPA tools including Product Listing Ads, remarketing and Conversion Optimzer.
Head of Google Affiliate Network J.J. Hirschle said in a blog post that it will begin to “wind down” the product in the next few months.
“We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.
To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients,” he said.
Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we’re continuing to invest heavily in them.
Google bought GAN under its former name Doubleclick Performics in 2008. It later rebranded the product to GAN.
Its purpose was to help advertisers increase online conversions on a performance basis while letting publishers monetise traffic with affiliate ads.