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Facebook teams with Rovi Video to offer new way for users to express interests


By Ishbel Macleod, PR and social media consultant

April 17, 2013 | 1 min read

Facebook and Rovi Corporation have announced that they are teaming up to introduce the use of Rovi Video, a database that includes in-depth information on movies, TV shows and celebrities.

Ime Archibong, platform partnerships, Facebook, said: “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.

“With this in mind, we’ve sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services.”

Rovi has also suggested that the integration with the Facebook platform will offer a standardised base of entertainment data for app developers to create meaningful consumer apps and interaction.

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