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LinkedIn Recruitment Jobs

Evidence mounts in favour of social media job hunting as survey reveals one in five are recruited on social networks

By Angela Haggerty, Reporter

April 17, 2013 | 2 min read

More than a fifth of 18-34-year-olds are now recruited on social networks according to a study by media agency UM London, putting further spotlight on social media as a key tool in job hunting.

Popular: LinkedIn is a common way for employers to connect

Networks like LinkedIn were most popular in the search for employees, while the study revealed a quarter of employers checked out future employees by searching through their social media profiles.

Insights director at UM London and author of the report, Claire Spencer, said: "People are using the internet across more and more aspects of their lives and finding a job or recruiting someone is no exception.

"People need to start thinking about their social profiles as 'shop windows' or 'online CVs' in order to stand out in an increasingly difficult jobs market."

The perils of social media use in the job market were highlighted recently when Paris Brown, Britain's first youth police commissioner, stepped down from her position after offensive tweets were discovered on her account.

Social media experts recently advised social media profiles could be "highly influential" in the decision making process, while a recent survey revealed employers used Facebook, Twitter and Google+ as well as LinkedIn to check up on potential recruits.

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