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Forrester

40 per cent of people find out about new apps through word of mouth, says Forrester report

By Angela Haggerty, Reporter

April 17, 2013 | 2 min read

More than 40 per cent of European smartphone owners learn about apps through word of mouth while around six in 10 find new apps through app stores, according to a recent study by Forrester.

Smartphones: Around 16 per cent found apps on social networks

Around 16 per cent of people discovered apps on social networking sites such as Facebook while almost a quarter reported search engines were a key method in finding apps.

Author of the Mobile App Discovery, Best Practices To Promote Your App report, Thomas Husson, said: "Even if you could crack the Apple App Store ranking algorithm, you would still have to deliver a differentiated experience to maintain your app in the list of top 50 or top 100 applications.

"The use of advanced analytics and push notifications to maintain the quality of the app over time is key."

The report found that mobile app use in Europe was growing rapidly with almost a third of online European consumers with a mobile phone using them daily and a fifth using them at least weekly.

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