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By Ishbel Macleod, PR and social media consultant

April 16, 2013 | 1 min read

Taco Bell has unveiled a new ad, created by Deutsch LA, showing the awkward moment of a first kiss.

Directed by Zach Math, the ad shows a teenage couple on their first date.

In order to create tension between the actors, he refused to let the boy and girl talk to each other before filming started and ripped an $100 bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date.

Taco Bell

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