Google rules out ad placements on Google Glass as it steps up rollout
Google has begun rollout of its wearable computer device Google Glass to its first users outside the company and specified "no ads" to third-party developers.
The internet giant has revealed it will soon begin shipping the devices, priced at $1,500 (£980) each, to around 4,000 recipients, a select group called Glass Explorers who won an online competition to try them out which ran in February. These will be released in a staggered rollout.
Google has published guidelines to inform developers how they can create software for the devices.
However, it has banned the use of ads on the devices, telling third-party developers writing software for Google Glass "no ads" are allowed to be shown to wearers.
Its developer page specifications read: “No Ads. You may not serve or include any advertisements in your API Client.
"Data Usage: You may not use user data from your API Client for advertising purposes. You may not sell or transmit any user data received from your API Client(s) to a third-party ad network or service, data broker, or other advertising or marketing provider. For the avoidance of doubt, user data from the API Client(s) may not be used for Third-Party Ad Serving."
The devices will go on sale to the public later this year.