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By Jessica Davies | News Editor

April 16, 2013 | 2 min read

Google has begun rollout of its wearable computer device Google Glass to its first users outside the company and specified "no ads" to third-party developers.

The internet giant has revealed it will soon begin shipping the devices, priced at $1,500 (£980) each, to around 4,000 recipients, a select group called Glass Explorers who won an online competition to try them out which ran in February. These will be released in a staggered rollout.

Google has published guidelines to inform developers how they can create software for the devices.

However, it has banned the use of ads on the devices, telling third-party developers writing software for Google Glass "no ads" are allowed to be shown to wearers.

Its developer page specifications read: “No Ads. You may not serve or include any advertisements in your API Client.

"Data Usage: You may not use user data from your API Client for advertising purposes. You may not sell or transmit any user data received from your API Client(s) to a third-party ad network or service, data broker, or other advertising or marketing provider. For the avoidance of doubt, user data from the API Client(s) may not be used for Third-Party Ad Serving."

The devices will go on sale to the public later this year.

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