Visit Kent unveils new digital strategy with Rippleffect

Visit Kent has unveiled a new website, created with Rippleffect, with the aim to promote the region to return and first-time visitors as well as Kent residents.

Rippleffect was appointed to the account in July 2012.

Lynette Crisp, head of marketing for Visit Kent said: "This has been a long journey, but one that's been extremely rewarding. Both Rippleffect and our own in-house team have invested many months of hard work, enthusiasm and creativity to ensure the site meets the needs of our users, whether they're regular visitors to Kent or planning their inaugural visit.

"We're absolutely thrilled with the new website and are immensely proud of what it says about the beauty and appeal of our region; from our world famous gardens to our growing arts and culture scene, shopping and stunning coastline. We're excited about working with the Rippleffect team on future projects as we look to maximise the potential of our digital strategy."

Rippleffect will help to deliver a number of digital campaigns for Visit Kent, including looking at SEO and PPC.

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