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Leigh Dennis named as Cheil Worldwide global VP brand experience & managing director of MD Lab

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By Gillian West, Social media manager

April 15, 2013 | 2 min read

Cheil Worldwide Inc. has confirmed the appointment of Leigh Dennis as global VP brand experience & managing director of Mind Design Laboratory (MD Lab), the Munich-based design house specialising in fully integrated brand experience solutions.

Dennis joins from Callison LLC where he held the role of managing principal of the London and New York offices. Prior to that Dennis spent four years with Starbucks Coffee Company and founded Ferris & Sloane Architects in 2002, an agency focussed on supporting US retailers launch and growth in the EMEA region, which was acquired by Callison in 2007.

Michael Kim, global COO at Cheil Worldwide, commented: “Cheil Worldwide is continuing to sharpen its leadership with the appointment of Leigh, and we are very excited about his addition to our worldwide team.

“Leigh is a results-proven talent and excels in both creative and business, a rare trait in this area. I am confident that under his leadership, Cheil Worldwide will be able to provide even better creative services to existing clients as well as win new accounts.”

Dennis added: “I’m extremely excited to join Cheil Worldwide, at a time when convergence of technology, design and lifestyle is evolving daily, to connect with an increasingly sophisticated customer.

“The aspiration for ‘seamless and endless’ sought by the most innovative and aspirational global brands demands a creative agency that can deliver the highest levels of real integration, and true collaboration, across the full spectrum of ‘smart creative’ services. Cheil Worldwide is such an agency at the head of this curve, super talented, super agile, super resourced, super diverse, delivering integrated solutions, with ideas that move.”

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