The Drum Awards Festival - Official Deadline

-d -h -min -sec

Vine

Kids Company uses Vine to ask for help to make neglect stop

Author

By Ishbel Macleod, PR and social media consultant

April 15, 2013 | 2 min read

Kids Company has used Vine’s looped format in its latest campaign, created by AMV BBDO, showing distressing scenes of neglect, malnutrition and abuse followed by a call to ‘make it stop’.

The videos feature a number which viewers can text to make an instant donation.

Every text donation will unlock a second ‘thank you’ film which will show the same children in positive, safe scenarios.

Kids Company founder, Camila Batmanghelidjh, said: "Child abuse and neglect is devastatingly isolating. Twitter is all about friendship and connectedness. There will be so many maltreated children who will be grateful to know that Twitter cared enough to help them."

Vine

Content created with:

AMV BBDO

Find out more

More from Vine

View all

Trending

Industry insights

View all
Add your own content +