Guinness World Records appoints deft productions for book launch brief
Guinness World Records has announced the appointment of deft productions to handle the TV and video launch of the 2014 edition of its Guinness World Records book.
Jaime Strang, PR director for Guinness World Records, said: “What’s great about deft is that they blend news knowledge with video production skills to get the best stories from our incredible record holders out to broadcast media worldwide.
“We were really impressed with their creative production and results for our Guinness World Records 2013 Gamer’s Edition and so are delighted to be working with them again for the launch of the Guinness World Records 2014 book later this year.”
As part of the brief, deft will produce and distribute B Roll for broadcasters around the world.
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