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Crimestoppers

Crimestoppers appoints Jaywing to help optimise digital presence

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By Ishbel Macleod, PR and social media consultant

April 15, 2013 | 2 min read

Independent charity Crimestoppers has announced the appointment of Jaywing to help optimise its digital presence, including the development of a fully responsive, device agnostic site.

The agency was appointed following a competitive five way pitch.

Crimestoppers chief executive officer, Michael Laurie CBE, said: “The panel’s decision was unanimous in selecting Jaywing as the agency to meet this brief. The response described a vision and understanding of the use of digital for Crimestoppers that went above and beyond the brief. We had no hesitation awarding them the task of creating a functional online presence for our charity to make it even easier and more accessible for the public to pass on information about crime anonymously and to support our cause.”

Brian Taylor, digital marketing managing director at Jaywing, said: “We’re thrilled to be working with Crimestoppers to create something that will enable the charity to improve further on the already-fantastic job it does amongst communities across the UK.

“With the growth in smartphone and tablet adoption throughout the country, it’s clear that mobile will play an increasingly important role in how crimes are reported in the future. By taking a fully responsive approach to the site design, we hope to help Crimestoppers engage across all devices.”

Launching later this year, the new site will coincide with Crimestoppers’ 25th Anniversary celebrations.

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