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By Ishbel Macleod, PR and social media consultant

April 15, 2013 | 1 min read

General Electric has unveiled a new TV campaign, created with BBDO New York, featuring Agent Smith from The Matrix.

The ad sees Hugo Weaving take up his old role as he wanders round a hospital and explains how GE hardware helps improve patient care.

It has been suggested that this is the first time that Andy and Lana Wachowski, the sibling directors behind the film trilogy, have licensed out The Matrix for advertising.

General Electric

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