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Mindshare UK repositions its Press department to Publishing to reflect the evolving market

Mindshare UK has repositioned its Press department to Publishing in a bid to more accurately reflect the evolving multi-platform market, brought about through growth in digital.

The move comes as the Mindshare Publishing team continue to become more platform neutral, working with publishers to find the best mix of platforms – be it paper, magazine, website, mobile or tablet.

This approach has enabled Mindshare to work more closely with news and magazine brands to utilise all platforms, resulting in growth of digital spend with publishers as a whole.

Charlotte Tice, head of publishing (formerly head of press), at Mindshare UK said: “With the growth in digital, the publishing sector is experiencing one of its most exciting, rapidly evolving and challenging periods.

"Publisher brands are stronger than ever before, with an ever increasing number of touch-points so we are working collaboratively with our digital team to equip all our people with digital skill sets so they are in a position to embrace this change fully. At Mindshare we felt it was time to reflect these exciting changes outwardly in the business.”

James Papworth, PPA marketing director, added: “Magazine brands are unique in their ability to create a powerful connection between advertisers and engaged audiences, and the growth of digital content channels has only strengthened that connection. Mindshare has reflected this shift through this repositioning, which gives its clients a more comprehensive view of today’s multi-platform magazine brands.”

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