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By Stephen Lepitak, -

April 12, 2013 | 1 min read

A multi-region campaign to promote Peugeot’s new 208 GTi has been created by BETC Paris.

The film has been adapted for 10 different markets and will centre around a musician who is inspired to improvise on his electric guitar.

The 18-month campaign will run across print, outdoor, cinema and online, with media planning and buying by Havas Media & OMD (UK), and production through Les Télécréateurs.

Peugeot

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BETC Paris

Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...

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