Nescafe has unveiled a new integrated campaign devised by Publicis Conseil, featuring the new slogan "It all starts with a NESCAFE".
The campaign saw Arnaud find the value of Facebook friends, by going to their houses with two mugs of Nescafe and see what happens.
Arnaud, who has over 1,200 friends on Facebook, met 30 of these friends, including ones he barely knew, and ones he had not seen for a long time.
Each meeting was filmed by Arnaud with three cameras, and looks to see if the people are ‘really friends’. The videos are were then uploaded to YouTube and the Nescafe Facebook page.
The campaign was unveiled yesterday, with a media plan to run from 15 April.