The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Google Youtube Gmail

Google to allow users to decide what happens with their data after death as it considers labelling own products in search results

Author

By Stephen Lepitak | -

April 12, 2013 | 3 min read

Google has announced plans to allow people to decide what happens with their personal data after they die, as reports emerge that the company is set to make concessions in its data policy to the European Commission.

In a blog post written by product manager for Google, Andreas Tuerk, it has been revealed that the company will aim to allow its users to decide what happens to their digital assets when they die through its Interactive Account Manager feature.

The feature will be placed on each user’s account settings page, where they can inform Google of what they wish to happen with Gmail messages and personal data held through its other services.

“We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make life easier for your loved ones after you’re gone,” concluded Tuerk.

Meanwhile, The Guardian reports that Google may now begin to label search results that list its own products such as Google Shopping or YouTube in a bid to curb the wrath of EU’s anti-trust division following complaints that the company artificially raised the rankings of its own products within Google search results.

At the time of writing, Google had not commented on the possible changes.

Earlier this month, it was reported that six EU countries were set to take legal action against Google over its changes to how it held its data following a ruling by the European Commission that stated that the decision to merge its data services went against the EU’s Article 29 Data Protection Working Party.

Google Youtube Gmail

More from Google

View all

Trending

Industry insights

View all
Add your own content +