Peugeot has appointed CMW for a multi-channel ad campaign, which aims to target current and prospective clients in the fleet market, targeting managers of large fleets of 100 cars or more.
From spring, the campaign will run across trade print titles, email, online content and direct marketing, and will include testimonials from four of the company’s key client partners.
Morgan Lecoupeur, marketing director for Peugeot, said: “The fleet audience is a highly influential one that lies at the heart of the Peugeot brand and ethos. In this campaign, CMW has successfully captured our success in this area in a multi-channel campaign that showcases what Peugeot Professional’s ‘passion for making it happen’ delivers for fleet managers and the businesses they work in.”
This is Peugeot’s first campaign specifically designed for the UK fleet market.