KLM Travel & Leisure Drum News

KLM Royal Dutch Airlines works with RAPP/DDB & Tribal Amsterdam on 'Claim your place in space' website


By Gillian West | Social media manager

April 11, 2013 | 1 min read

Following on from the release of a video seeding campaign with The 7th Chamber KLM Royal Dutch Airlines has unveiled its bespoke website for the ‘Claim your place in space’ initiative, created by RAPP together with DDB & Tribal Amsterdam.

The campaign sees members of the public asked to predict where a high-altitude balloon will pop when launched from the Nevada desert, with the best prediction winning a ticket to space.

RAPP/DDB & Tribal Amsterdam created the interactive site which explains the challenge and invited aspiring astronauts to predict where the balloon will pop between 10 April and 22 April. After making their predictions participants can increase their chances by asking friends to endorse them, resulting in a bigger place, in return, friends can also join in with the challenge.

During the balloon’s journey on 22 April the website will track it live providing real time information on the balloon’s exact location.

RAPP/DDB & Tribal Amsterdam also created separate versions of the site to run on tablet and mobile devices, digital production for the sites was handled by MediaMonks.

KLM Travel & Leisure Drum News

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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