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By Ishbel Macleod, PR and social media consultant

April 11, 2013 | 1 min read

KLM Royal Dutch Airlines has unveiled a video seeding campaign with The 7th Chamber, asking the public how high they think a high altitude balloon can travel before it bursts.

KLM is then releasing a balloon in the Nevada desert, and the person who guessed correctly will win a ticket aboard the zero gravity SXC Lynx Spacecraft.

The ‘claim your place in space’ campaign will see the balloon released on 22 April.


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