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ASA Irn-Bru

Irn-Bru "gets you through" advert prompts 67 complaints to ASA over anti-English claims

By Angela Haggerty, Reporter

AG Barr


ASA article

April 11, 2013 | 2 min read

The Advertising Standards Authority (ASA) has confirmed it is investigating 67 complaints over one of Irn Bru's latest adverts amid claims it is anti-English.

The ad, launched last month, features a Scotsman confronted by his daughter's English boyfriend and his dog, Wembley. The father drinks Irn Bru to keep himself from losing his temper, with the strapline "Irn-Bru, gets you through".The AG Barr brand has had some famously controversial ads in past years, with Ofcom banning a 2004 TV advert in which a woman reveals to her family during a round-the-piano sing song that she "used to be a man". The ad received 17 complaints that it was discriminatory towards transexuals and Ofcom upheld them.According to The Scotsman, The ASA received 24 complaints last year over another in the "gets you through" series, featuring a new father visiting his wife and family in hospital and finding out his baby daughter will be named "Fanny".The latest ad has received a mixed reaction on the brand's Facebook page, with Catherine Ann Mcsloy commenting: "Some folks need to stop looking for a drama in every little thing and lighten up. It's a bit of daft humour. I'm Scottish, my husband is English and he found it hilarious."However, David Harvey countered: "Imaging if they swapped it for a white guy and a black guy. Or a Muslim. Or an Irish. The problem with backward thinking Scotland is anti-Englishness is encouraged and tolerated. Change the two characters for any other race, religion or nationality and there would be a public outcry."

The latest ad features an embarrassed teenage boy and his two engrossed friends being confronted by his very busty mother who boasts of having just bought a new push-up bra.
ASA Irn-Bru

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