IAB Creative Showcase winner for March: 02 Matchday App from VCCP
The IAB Creative Showcase has revealed the winners and runners up for the month of March, including work from Nike, O2 and to promote Far Cry 3.
1st place: O2 Matchday App for O2 by VCCP

2nd place: Far Cry 3 Insanity Mirror App for Ubisoft by CP+B
Far Cry 3 is, is a first person shoot game set on an island of insanity. So to promote the release throughout Europe, the Middle East and Africa, CP+B created the 'Insanity Mirror' - an app to reveal your inner madness. The free iPhone app, dares you to 'Face your insanity' by letting you meet, and have a conversation with, your deranged avatar. You can even let your avatar loose on Facebook to freak out your friends.
Footballers always stand out because of their haircuts. That’s why, during Euro 2012, AKQA created the Nike Barbershop.The integrated advertising campaign kicked off with a light-hearted film of the enigmatic Italian striker, Mario Balotelli, having his hair cut in a traditional barbershop.AKQA then created the Nike Barbershop app, which enabled football-obsessed teens to emulate their heroes by trying out ten iconic hair styles and sharing them with friends. Choosing from the Neymar, the Balotelli and the Ramos among others.Those who submitted the most popular hair styles – as voted for via social media – were invited to visit one of six actual Nike Barbershops to get their style cut for real.
3rd place: Nike Barbershop for Nike by AKQA
