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Manchester Airport marketing campaign causes spat with rival city of Liverpool

By Angela Haggerty | Reporter

Creative Spark


Rivalry article

April 10, 2013 | 2 min read

A marketing campaign for Manchester Airport is causing a rift after a number of promotional posters were plastered across the city - of Liverpool.

The campaign, created by Creative Spark, ran posters on billboards and bus stops, adding fuel to the rivalry between the two north-west cities.John Greenway of Manchester airport told BBC North West Tonight regional news broadcast: "What this is about for us is we don't just see ourselves as Manchester airport; we're an airport for the north and we want to win back those passengers we've lost over the last few years. It's big numbers, over a million people from Greater Manchester use other airports."Meanwhile, Robin Tudor of Liverpool's John Lennon airport took the competitive high ground on the matter: "To be honest, we're quite flattered by the whole thing. I think it shows how seriously airports like Manchester now take Liverpool."Not very many years ago we had three destinations and half a million passengers; four to five million passengers today, 60 odd destinations, a sign of the times."
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