Manchester Airport marketing campaign causes spat with rival city of Liverpool

By Angela Haggerty | Reporter

Creative Spark

|

manchester airport article

April 10, 2013 | 2 min read

A marketing campaign for Manchester Airport is causing a rift after a number of promotional posters were plastered across the city - of Liverpool.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
The campaign, created by Creative Spark, ran posters on billboards and bus stops, adding fuel to the rivalry between the two north-west cities.John Greenway of Manchester airport told BBC North West Tonight regional news broadcast: "What this is about for us is we don't just see ourselves as Manchester airport; we're an airport for the north and we want to win back those passengers we've lost over the last few years. It's big numbers, over a million people from Greater Manchester use other airports."Meanwhile, Robin Tudor of Liverpool's John Lennon airport took the competitive high ground on the matter: "To be honest, we're quite flattered by the whole thing. I think it shows how seriously airports like Manchester now take Liverpool."Not very many years ago we had three destinations and half a million passengers; four to five million passengers today, 60 odd destinations, a sign of the times."

Content created with:

Trending

Industry insights

View all
Add your own content +