Fashion blogger "Burkatron" the latest to join Toyota Positive campaign for electric car model
Fashion blogger "Burkatron" has become the latest to take part in the Toyota Positive movement, which promotes the car manufacturer's Toyota Prius Plug-In Hybrid electric car.
The series of films is designed to encourage Londoners to "step outside of themselves and look for ways in which they can be a positive force in others' lives" and the campaign was created by Saatchi & Saatchi.
In the latest video, Burkatron - Caroline Burke, an expert in body art, fashion and beauty - stops random members of the public and gives them a quick style makeover with accessories at the Boxpark in East London.
A statement from Mark Norcutt and Laurence Quinn, Toyota creative directors at Saatchi & Saatchi, said: "Caroline's blog is about sharing things, all to do with fashion. For her positive idea she used her contacts to donate clothes, then was able to go around and collect them all in the Prius. She then set up her stall to give away free vintage clothes and spread a bit of happiness."
Members of the public can submit their own ideas for positive acts and if they are selected are given a Prius for the day to enact it.
Content created with:
Saatchi & Saatchi
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