The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Broadband EE

EE to double UK 4G network speeds

Author

By John Glenday, Reporter

April 10, 2013 | 2 min read

EE has announced plans to double its 4G network speeds and capacity to more than 20MBs in ten UK cities by the summer - Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.

Championed as a move to boost UK mobile innovation the plan comes amidst forecasts which predict UK mobile traffic will grow by 750 per cent in the next three years alone.

As a result of the boosted specs users will be able to multi-task whilst uploading and downloading HD pictures and video , for instance by streaming an HD video whilst uploading a presentation and speaking on a conference call from a mobile.

Investment in digital infrastructure has been called as important as investment in roads and railways with Olaf Swantee, EE’s chief executive officer, noting: “Since we launched 4G, we’ve seen a huge shift in the way people are using mobile. Video already accounts for 24 per cent of all traffic on our 4G network – that’s significantly more than on 3G. Maps, mobile commerce, sat-nav tools and cloud services are all seeing a similar rise.

“Mobile users in the UK have a huge appetite for data-rich applications, and this will only grow as people become more familiar with and reliant upon next generation technologies and services. Our double speed 4G network will provide developers with the quality and speeds needed to develop the next wave of killer 4G apps. Whatever innovations they come up with, we’re ready.”

Broadband EE

More from Broadband

View all

Trending

Industry insights

View all
Add your own content +