The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Coca-Cola Tesco Facebook

Diet Coke invites fans to strike a pose to become part of brand’s 30th birthday Facebook mosaic

Author

By Ishbel Macleod | PR and social media consultant

April 10, 2013 | 2 min read

Diet Coke has today unveiled a new campaign as part of its 30th anniversary celebrations, inviting consumers to strike their best pose before forming part of a larger Diet Coke Mosaic on the Facebook page.

A complimentary photo booth is set to travel around 10 Tesco stores, where fans can have their photo taken with the backdrop of one of Marc Jacob’s limited edition 80s bows, 90s swallows and 00s polka dots designs.

Zoe Howorth, marketing director for Coca-Cola Great Britain, said: “This is a great opportunity for Diet Coke fans to get involved in the brand’s 30th birthday celebrations. The online Mosaic engages with our key target audience who love taking and sharing photos with their friends. The photo booth will also help spread some further sparkle to consumers across Tesco stores as they take a memento home with them.”

All of the images will then be gathered together to form three mosaics of the hunk from the Gardener TVC and give fans the chance to zoom in to see themselves and their friends. Diet Coke will then be celebrating Tesco shoppers by allowing them to upload their photos on Tesco.com and giving them the chance to star on 24-packs which will be available exclusively in Tesco stores.

David Wood, UK marketing director for Tesco, added: “Our customers love to engage in theatre both in-store and on-line. So we are delighted to partner with Diet Coke on this unique customer opportunity. Mosaic's in-store photo booths will certainly add some fun to the shopping trip and we look forward to seeing Tesco customers starring on the special 30 year celebration packs of Diet Coke later in the year.”

Fans can also add their photo to the mosaic by posting a picture of themselves to Instagram or Twitter using #dietcoke30.

Coca-Cola Tesco Facebook

More from Coca-Cola

View all

Trending

Industry insights

View all
Add your own content +