Research by Socialbakers has discovered that 66 per cent of user generated tweets mentioning brands are now executed through mobile devices,
It was found that 44 per cent of tweeters use Twitter for iPhone, followed by Twitter for Android (20 per cent) and Blackberry (11 per cent).
Socialbakers CEO, Jan Rezab, said: “As smartphones become cheaper and more accessible, people are increasingly using them to talk about brands on social media. The question is, are brands doing everything they can to make the most of this valuable channel? For example ensuring that their links are optimised for mobile, that they properly monitor the channel, analyze the best time to engage with their followers, and respond to their questions in a timely fashion.”
As part of the study, Socialbakers looked at over half a million posts mentioning brands throughout March 2013.