The Church of Jesus Christ of Latter-day Saints has this week unveiled a campaign with CBS Outdoor, which looks to help explain the Mormon religion.
The campaign looks to help the public understand the religion, by inviting them to @askaMormon any questions they might have, with Mormons replying. It comes following the success of the Book of Mormon musical.
Running until 5 May, the campaign will run in selected Central London tube stations, with a station domination at Piccadilly Circus including the digital and LCD screens across the station plus the stairs, lifts and escalators.
It is also set to run on London buses.