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Church of Jesus Christ of Latter-day Saints Twitter Drum News

Campaign to @askaMormon launches in London

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By Ishbel Macleod | PR and social media consultant

April 9, 2013 | 1 min read

The Church of Jesus Christ of Latter-day Saints has this week unveiled a campaign with CBS Outdoor, which looks to help explain the Mormon religion.

The campaign looks to help the public understand the religion, by inviting them to @askaMormon any questions they might have, with Mormons replying. It comes following the success of the Book of Mormon musical.

Running until 5 May, the campaign will run in selected Central London tube stations, with a station domination at Piccadilly Circus including the digital and LCD screens across the station plus the stairs, lifts and escalators.

It is also set to run on London buses.

Church of Jesus Christ of Latter-day Saints Twitter Drum News

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