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Georgie Thompson named new face of Suremen Lotus F1

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By John Glenday | Reporter

April 8, 2013 | 2 min read

Former Sky Sports F1® host Georgie Thompson has been named as the new face of Suremen Lotus F1 Team activity, a role which will see her support the deodorant brand through in-store, PR and digital marketing activity.

This kicks off with the launch of a money can’t buy on pack promotion offering F1 fans the chance to drive a Lotus F1 Team car in addition to 1000s of cash prizes.

It also coincides with the release of a new Lotus F1® Team special edition deodorant range.

Suremen ambassador, Georgie Thompson, said: “… Suremen is such an exciting brand to be involved with, especially given the strong early season form of the Lotus F1® Team, with Kimi Raikkonen winning the first race of the Grand Prix.

“It’s a brand that fits really well with the fast-paced and exhilarating F1 lifestyle.”

Paul O’Connor, brand manager for Suremen UK & Ireland, added: “We are looking to leverage our fans’ passions for sports and cars through the partnership with the Lotus F1® Team and showcase how Suremen won’t let you down, even in the fast paced and high performance world of F1.

“When it came to choosing an ambassador for the campaign, Georgie was the perfect fit as she is naturally popular with Suremen fans and has an extensive sporting background. We’re delighted to have her on board and urge all F1 enthusiasts to watch out for the exciting activity to come throughout the season.”

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